Thanks 2008, you were great.
So 2008 is in it’s dying hours. We started the year in bouyant mood based on the back of round-robin snowballing bank loans for money that only existed as IOUs. Though we wouldn’t find out how much the banks had screwed us over until later on in the year. Everyone was happy (apart from some sweaty bankers hidden in the back rooms of Canary Wharf guarding their deep dark secret).
So, 2008 on average, you were great. Any old idiot could knock up a website and somehow make some money on it. Sarah Beeny may (or may not) have said something which resonates into all corners of the current economy, ‘Gone now are the days when any old imbecile could buy a property that needed nothing doing to it, completely fuck it up and sell it for a 50% profit’. This cuts to the core of the economic re-adjustments that’s going on into the start of 2009.
Any old idiot could buy a URL completely make a mess of it and somehow mostly be ok.
Any old idiot could start a curtain design consultancy and somehow make money.
It’s all based on money that never existed.
Come 2009 any Business will be looking at it’s assets and trying to wring every last ounce of value out of it. There’s no such thing as an over-performing website, all websites, whatever they do, could do better – we’re seeing this with the now aggressive stance Google is taking to it’s primary products, and Google is the most successful website in the world.
There are some disciplines which should flourish in the next year, SEO should be one of them as part of a CRM/PPC push trying to increase engagement and ROI on websites – and not before time. Without trying we’ve found and highlighted some terrible sites and tried to show why they’re cruddy on the few postings we’ve made so far on here.
If ever there was a time to sort the good SEOs from the shit ones, 2009 feels like it will be it.
Happy & Prosperous New Year to you, it will be neither prosperous nor happy – Good Luck
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